TREND FORECAST & DESIGN CONCEPT
- Deliver bespoke, exclusive new design direction for brand that is relevant, focussed and business aligned to deliver unique USP.
- Create design direction with relevant information on trend/fabric/colour for the season using multi media - digital imagery, prototype samples, colour palettes and fabrication innovations.
- Develop prescriptive list of identified product to be developed that translates the new design concept.
- Produce design direction and designs to meet business deadlines and meet critical path.
- Present concepts "in season" to capitalise on fast fashion trend.
- Full 360° hands on delivery on design concept, from initial design direction to prototype product sampling to final presentation in store/online/press launch.
- Provide extensive knowledge on new design and retail concepts Internationally from London/Paris/Milan/New York/Los Angeles/Tokyo.
PRODUCT DEVELOPMENT & POSITIONING
- Extensive experience on all ares of design,Menswear, Womenswear & Accessories
- Extensive experience worldwide network of sourcing and manufacturing with business contacts and tproduction
- provide clear communication on design development with in house teams, mills and product manufacturers
- Identify & advise early range architecture and balance to clearly translate new design concept
- Develop "exclusivity" of design, recognising the brand DNA and to enhance and progress forward
- Advise on branding and positioning of product for final enhancement/presentation
- Provide new ideas on Fabric innovation and development for the new season.
RETAILING & PRODUCT PERFORMANCE
- Extensive successful retailing experience from UK High St. to European luxury brands, advise on appropriate design & retail strategy.
- Create and revitalise product offer with new product presentation and proposition with full understanding of retail expectations.
- Advise on range balance and content to maximise impact of new product development
- Review presentation of new product development that is relevant for multichannel retailing
- proposition to be based on commerciality and profitability.
PR & MARKETING
- Review and advise on new Marketing and PR strategies and campaigns to maximise coverage and business opportunities.
- Provide new creative direction for photoshoot and campaign that communicates the new product development and direction.
- extensive experience on managing photoshoots, strong network of studios,photographers,models and stylists.
- Identify and advise appropriate platform to launch new campaign from press launch/online/ publication advertising/fashion event.
PRESENTATION & HOSTING
- Experienced presentation skills on collection launches featured on Television/Radio/Press Conferences.
- Create & Communicate presentations that are personalised and informative.
- Advise on presentation that brand specific and appropriate.
- Multi-event management experience across fashion shows, press events , large forum presentations & brand launches.
- A network of strong relationships in the media, National & fashion press and the British Fashion Council.
- Create, build and manage teams of designers to deliver design concepts and products to the highest level.
- Experienced at supplier management, product development and delivery of newness.
- Full network of suppliers , from mills to manufacture and working experience from CMT to full-service vendors
- Introduce extensive international contacts to generate new and exclusive product.
- Provide clear communication to overseas for office briefings offering clear direction and clarity
- Respected and well known in the industry with a wide network of connections